Pre Production- Similar Products- Album Covers

Our band compared themselves with take that, both bands have 4 members and in this album art you can clearly depict that Gary Barlow is the most important one as he is the highest person and in the middle.

Our band also compared themselves with You Me At Six this is more of a reasonable comparison as the genre of music is largely the same but composed of 5 members.

Pre Production- communication

Pre-production- Target market results

This shows the results of the video target market research, as indicated the video is most popular amongst 13-19 year olds, this is a popular genre of music, although there aren't many views as these increase I will post updates of this research.





















This next set of results is as of the 15th March 2011 as we can see as the views increase we get a more precise age range and it is now 13-17 years old.

Pre-Production Target Market

I Think the target market of Starfish is the 12-25 age group I am going to post the video on Facebook and see what people reply to what they think it is.

The reason i believe that the age that the music will appeal to is because the band the most identify with and are similar too like You Me At 6, Squeeze or bowling for soup all have roughly the same target audience with the slight exception of YMAS which is more geared towards girls but still appeals to both genders.

Pre-Production_ Storyboard

Post-Production Music Video

The Music Video is now uploaded to youtube and is available to the public on the following link.

http://www.youtube.com/watch?v=S8ljPV-Ps4w

Post-Production- Editing

My other role was the Editor I had not used Adobe Premier Pro before but quickly found that it was a fairly easy program to use, so after getting all the shots together I made a first draft of the first half of the song. This was then shown to Kerrin who approved of the progress made and helped me add a few shots to the first draft of the editing, after showing Mr Shepperd, he suggested that the 40 second gap in the start of the song were there was no audio as its purpose was to introduce the band was too long, also the idea of black and white outline effect fading to colour at the start of music was a good idea, but, instead of this we could use the outline effect at the beginning with the start of the music and then the outline faded into a normal colour scheme when you see the band playing the instruments then fades back to the outline when the chorus starts and fades to normal colours once it ended the end result met with approval from the bands representative who met with us (not an actual band member however) and also from the crew I worked with and with Mr Shepperd.

The second stage of the editing meant that i changed the start of the video as suggested and instead of the white with black outline like the A-ha video Take Me On, I changed it to Black with grey/white outlines, and used the fades to black that the band had suggested in our first meeting before we even started editing so they were clear about what they wanted to accomplish.throughout the editing process i did consult other members of the crew for any advice or suggestions that they had and worked these into the video.

Production- Day of Filming

The group met at 9:00am around Kerrin's  house. This enabled us to make sure we had everything we needed and fine tune some of the more sketchy details of the plan.
The Equipment- 5x HD cameras
- 4x tripods
- 1x audio kit
- 8x production schedules
- Lyric sheet with timings
- 2x Ipods with the track on
- 1x Ipod speakers


When we arrived at the warehouse in Hertfordshire where we would be filming I rang Stephen to make sure that everyone was on their way to the shoot, which they were, Allen the Drummer arrived first in a van carrying his drum kit then Stephen, Mark and Allen W all arrived in their car.


At around  12 the band started to set up their instruments this was a lengthy process, but it gave us a chance to explore what shots were feasible and what shots weren't, after a short respite and after telling the band the ideas we had of shots and positioning, we began the shoot at roughly 13:20
I started off by filming Stephen on the stairs with the camera zoomed in to focus on his guitar and then slowly zooming the shot out, then walking down towards the performance area. I then filmed Mark utilizing the same technique but this time instead of using the stairs to the left of where the band performed Mark was positioned at the stairs at the back, again the first shot of this take was of his guitar and then zooming out. The third take was Allen W walking through the side of the warehouse out towards the large doors. The last introductory take was of Allen the drummer obviously at his drums again as with the guitars we started zoomed in on the drum kit and then slowly zooming out.

Now that the introductory shots had been completed we all set about filming the main piece which was a performance by the band, all members of the Crew (Helen; kindly helped us film our behind the scenes footage, Me, Paige, Kerrin, Emily) took a camera each and Emily and I oversaw the setting up of the cameras to ensure, 1 that my job editing would be easier by not having to go and retake shots that wouldn't work, and 2 because Emily was Director she knew the type of shots that the band wanted as well. I set up a High Angle Shot from the right as your facing the band this was placed up in the walkway by main offices, and another camera in the canteen area facing the band from the left hand side also a High Angle Shot, Emily set up the other 2 cameras and Helen was still filming the behind the scenes footage.

Throughout the shoot we utilized close ups, long shots, mid shots, low angle shots, high angle shots and some zoom shots.

Filming lasted around 2 and a half hours to 3 hours, we also managed to establish some promotional stills courtesy of Paige and Emily. 

My roles and activities.

My role in the production was cameraman as I had been cameraman and director for the AS module of filming I was reasonably confident of accomplishing the sort of shots that were envisioned by the band and Kerrin/Emily. The day of shooting went well with many different types of shots being used and after a lot of recording and re-recording I managed to get the shots that Kerrin and Emily, as well as the band, wanted but also shots that I knew could be edited together to form a music video that would follow a good definable and interesting structure.

Pre-Production Planning the Music Video

There were several ideas for the music video, whilst the ideas were still in infancy and we had no real direction, as the band were described by another performer as "energetic" I came up with the idea of using a bouncy castle for them to use whilst playing, the band initially liked this idea but in the end for safety reasons and quite rightly it was abandoned, Emily came up with the idea of a empty field as a location which was a good idea as when we thought up the idea of isolation in our music video a big empty field would be quite usable for the idea of isolation, but then the day before we started filming the idea for a film was discredited as it was soon getting wetter and the band weren’t keen of trudging through a wet field with expensive equipment, thus Paige’s earlier idea of using an abandoned air hangar or a warehouse became the central focus and when the band said they could get a warehouse for the day we decided to use that idea.

Production- Filming on the 18th December

On Saturday 18th Decemeber, the band invited us to a gig inwhich they were playing. We had confirmation from the party host that they would be happy for us to come along and film live footage of the band, in the hope that we could use this in our final music video. Emily, Paige and myself went into Cambridge to watch and film the band doing some live performances, however although the band performed well we were disappointed at the number of people who turned out as the band and ourselves were told there were meant to be around 100 people, however this could be due to the heavy snow during the week, so we decided to film the band doing various songs as this could be used either in the footage or in the behind the scenes documentary that we were putting on the extras disc.


There was one or two problems however, one of these was that all of the HD cameras had been either booked out or taken anyway so all we were left with was a normal camera that recorded on to tape, and the second problem was it was proving very difficult to get any of the footage off of the tape, however after a discussion with Mr Shepperd he found out that using a firewire cable to connect the camera and record the footage onto a portable hard drive for us to use.

Pre-Production-Album Art

This band is a US rock band who's style is reasonably similair to Starfish this is an example of album cover that could be used.

Although the style of the Beatles isn't similar to Starfish but the idea of looking up at the members of the band is a good one and can be utilised in a better style in black and white.

Pre-Production-Research

Research: Squeeze

History

• Formed 1973, first members and founders were Chris Difford and Glenn Tillbrook.
• The original band members comprised of Jools Holland on keys, Harry Kakouli on bass and Paul Gunn on drums who was later replaced by Gilson Davies
• 1973 album Velvet Underground released
• 1977 EP Packet of 3 released
• 1979 Cool for Cats released with their popular single “Up the Junction”
• Later Albums include “Argy Bargy” and “East-side Story” which was produced by Elvis Costello
• 1980 Jools Holland replaced by Paul Carrack on the Keyboard lending his vocals to the smash hit “Tempted”

Genre

The Squeeze are an English Rock Band.

Target Market

The target market of the squeeze is varied but in the present people who listen to their albums tend to have been the people who were listening when they were young in the 1970’s and 1980’s, so the target market would likely be mostly male and in their late 30’s to mid 40’s.

Music Video

The hit single “Up the Junction” featured a very plain music video known as a performance based video, the band literally sit there and sing/play, this is meant to focus the viewer on the band and the music itself.

Bowling for Soup

History

• Bowling for Soup was formed in Wichita Falls, Texas in 1994
•  Jaret Reddick (vocals, guitar), Erik Chandler (bass, vocals), Chris Burney (guitar, vocals) and Lance Morril (drums, vocals). Morril left the band in 1998 (on good terms) and was replaced by Gary Wiseman of Gary and the Wisemen
• In 1998, the band relocated to Denton, Texas and recorded their second studio album, third overall, Rock on Honourable Ones!!
• Bowling for Soup released their first EP, Tell Me When to Whoa, through FFROE later that year. The album sold over 10,000 copies, prompting Jive Records to sign the band.
• 2002–2003: Drunk Enough to Dance 2^nd album
• 2004: A Hangover You Don't Deserve 4^th Album
• The band's first live DVD, Bowling for Soup: Live and Very Attractive was filmed over the course of the UK Get Happy Tour October 2007.

Genre

Bowling for soup is an American Pop-Punk band.

Target Audience

The target audience is mostly late teens to mid 20’s mostly male, because of their punk and pop style finds them less attractive as a band to older people.

Music Videos

Bowling for Soup – High School never ends, is a narrative video, in other words the music and lyrics complement each other, the video is very well set up with a lot of emphasis on the lead singer as is normal in a band, the video features what happened to them in high school and at the school reunion what they did for revenge all those years later.

You Me At Six

History

Formed in 2004, You Me At Six remained small for at the peak of two years. During an interview with Sam Darcy, bassist Matt Barnes said that You Me at Six started out travelling the UK on the Megabus to ensure they got to all of their early gigs. In their early material they incorporated elements of screaming and faster riffs, as placed upon their emo/pop punk musical style as one can expect in the post-hardcore genre. This earlier style of You Me at Six was expressed in early demo songs such as "Promise, Promise", "New Jersey", "Noises" and "This Turbulence Is Beautiful". Their first release was a four track E.P in 2006 entitled We Know What It's Like To Be Alone. They then released a four-track EP at the start of 2007, with the songs "The Rumour", "Gossip", "Noises" and "This Turbulence Is Beautiful".

Genre

You me at six is a pop-punk/alternate rock band.

Target Audience

The target audience of you me at six is mostly teenage girls and boys from 13-19 with some popularity amongst 25-30 year olds also, this is because their punk style is similar to that of the late 80’s and many of the older fans appreciate this throwback to their past.

Music Video

If I were in your shoes is a music video that features the band only and no storyline to feature with it, this is quite generic for a rock band with the “squeeze” being prevalent among them, this is used on hit singles for starting up rock bands to establish the bands image and so people then know who the band members are, in later videos there are more storylines for the band videos, this is when the artist is established so there is less of a need to flaunt the artists.

Group Meeting One

On Friday 19th of November, our group met to discuss what roles each member would be taking. After much discussion, the group decided on the following roles;

Kerrin = Producer
Emily = Director
Paige = Designer
Jamie = Technical Person

After deciding our group roles, we worked out and discussed the free study periods we had in common, and concluded that every Thursday we would meet to discuss the task ahead.

No Posts

Jamie, as of 11th Feb there are no blog entries - can you start posting ASAP.