Pre-Production-Research

Research: Squeeze

History

• Formed 1973, first members and founders were Chris Difford and Glenn Tillbrook.
• The original band members comprised of Jools Holland on keys, Harry Kakouli on bass and Paul Gunn on drums who was later replaced by Gilson Davies
• 1973 album Velvet Underground released
• 1977 EP Packet of 3 released
• 1979 Cool for Cats released with their popular single “Up the Junction”
• Later Albums include “Argy Bargy” and “East-side Story” which was produced by Elvis Costello
• 1980 Jools Holland replaced by Paul Carrack on the Keyboard lending his vocals to the smash hit “Tempted”

Genre

The Squeeze are an English Rock Band.

Target Market

The target market of the squeeze is varied but in the present people who listen to their albums tend to have been the people who were listening when they were young in the 1970’s and 1980’s, so the target market would likely be mostly male and in their late 30’s to mid 40’s.

Music Video

The hit single “Up the Junction” featured a very plain music video known as a performance based video, the band literally sit there and sing/play, this is meant to focus the viewer on the band and the music itself.

Bowling for Soup

History

• Bowling for Soup was formed in Wichita Falls, Texas in 1994
•  Jaret Reddick (vocals, guitar), Erik Chandler (bass, vocals), Chris Burney (guitar, vocals) and Lance Morril (drums, vocals). Morril left the band in 1998 (on good terms) and was replaced by Gary Wiseman of Gary and the Wisemen
• In 1998, the band relocated to Denton, Texas and recorded their second studio album, third overall, Rock on Honourable Ones!!
• Bowling for Soup released their first EP, Tell Me When to Whoa, through FFROE later that year. The album sold over 10,000 copies, prompting Jive Records to sign the band.
• 2002–2003: Drunk Enough to Dance 2^nd album
• 2004: A Hangover You Don't Deserve 4^th Album
• The band's first live DVD, Bowling for Soup: Live and Very Attractive was filmed over the course of the UK Get Happy Tour October 2007.

Genre

Bowling for soup is an American Pop-Punk band.

Target Audience

The target audience is mostly late teens to mid 20’s mostly male, because of their punk and pop style finds them less attractive as a band to older people.

Music Videos

Bowling for Soup – High School never ends, is a narrative video, in other words the music and lyrics complement each other, the video is very well set up with a lot of emphasis on the lead singer as is normal in a band, the video features what happened to them in high school and at the school reunion what they did for revenge all those years later.

You Me At Six

History

Formed in 2004, You Me At Six remained small for at the peak of two years. During an interview with Sam Darcy, bassist Matt Barnes said that You Me at Six started out travelling the UK on the Megabus to ensure they got to all of their early gigs. In their early material they incorporated elements of screaming and faster riffs, as placed upon their emo/pop punk musical style as one can expect in the post-hardcore genre. This earlier style of You Me at Six was expressed in early demo songs such as "Promise, Promise", "New Jersey", "Noises" and "This Turbulence Is Beautiful". Their first release was a four track E.P in 2006 entitled We Know What It's Like To Be Alone. They then released a four-track EP at the start of 2007, with the songs "The Rumour", "Gossip", "Noises" and "This Turbulence Is Beautiful".

Genre

You me at six is a pop-punk/alternate rock band.

Target Audience

The target audience of you me at six is mostly teenage girls and boys from 13-19 with some popularity amongst 25-30 year olds also, this is because their punk style is similar to that of the late 80’s and many of the older fans appreciate this throwback to their past.

Music Video

If I were in your shoes is a music video that features the band only and no storyline to feature with it, this is quite generic for a rock band with the “squeeze” being prevalent among them, this is used on hit singles for starting up rock bands to establish the bands image and so people then know who the band members are, in later videos there are more storylines for the band videos, this is when the artist is established so there is less of a need to flaunt the artists.